In early 2022, Ukrainians faced their worst nightmare when Russia escalated their 2014 invasion. Fleeing a war at home, many found themselves in foreign countries, isolated and unsure of what the future held. Often arriving with little except the clothes on their backs, the need for basics was urgent.
Through United for Ukraine, United Way British Columbia working with communities in BC’s Interior, Lower Mainland, and Central & Northern Vancouver Island has worked for nearly a year to support displaced Ukrainians to find a safe space, a place they can call home even if temporary, and settle into their new communities. Working with partners to support those in need has helped many Ukrainians arriving in the province.
The response from individuals and businesses in British Columbia has demonstrated the sentiment that we are all in this together. From everyday people volunteering to supply and assemble welcome kits, folks showing up at the airport to greet new arrivals, or businesses and corporations donating money and much needed items, countless individuals and groups have stepped up to the call for action.
Helping United for Ukraine and Those in Need
TD stands out as one such organization. Giving back to the communities they serve is at the heart of their corporate culture. Throughout the years, TD has supported United Way BC through workplace campaigns. In 2022 alone they raised and donated $565,000 to support United Way BC programs like School’s Out, Food Security, and Hi Neighbour.
United for Ukraine presented another such opportunity for TD to support those in need.
“The United Way’s efforts to assist those fleeing Russia’s violence in Ukraine is an incredibly worthy and necessary cause for us to support,” said Julie Armour, TD Pacific Region Head. “These refugees have been through an unspeakable horror and many are arriving in BC every day in need of our help. We’re so proud to team up with the United Way on their critical work getting Ukrainians settled across our province.”
Coming Together to Assemble Hygiene Kits
To support United for Ukraine, TD donated $25,000 directly to the program for various kits with an additional $5,000 donated to purchase and assemble hygiene kits. From hygiene kits that supply the necessities like soap, toothpaste, toothbrushes, and menstrual products to children’s kits that provide activities and other items for children, these packages help to give displaced individuals and families a sense of normalcy. With the support of TD, an additional 1,250 kits will be distributed to those who need this local love more than most of us can imagine.
More recently, the Senior Executive Team gathered to assemble 100 kits for distribution to those in need. Further assembly days are planned for staff of TD to help welcome displaced Ukrainians as they settle into their new communities.
Thanks to the generosity of the staff and leadership at TD, United Way BC is able to connect those in need with resources and assistance, as well as welcome those in search of a home as a war is waged in their home.